We like to set ourselves the impossible task, the challenges that most people would run a mile from.
For this project we created a new financial services brand and launched a celebrity led and fully integrated marketing campaign in under six-months.
As part of this project we worked with our talented team of brand strategists, brand planners, behavioural economists, media planners, designers, writers and digital mavens.
Our approach, as always, is to outsmart the competition and not to try to out spend them.
We believe the power lies in the the strength of the idea and the story, not within the wallet.
This previously unknown and newly launched financial services brand The We Plan Group has now become the UK’s leading reseller of Over 50’s Life Cover Insurance. From zero to hero.
The We Plan Group will continue to develop and expand a product portfolio that is primarily targeted at the over 50’s.